"Co-creation of brand value", as the name implies, means that value is no longer just created by enterprises, but is constantly realized through exchanges with consumers. Value is the product created by consumers and enterprises.Its core idea is how to make consumers become equal problem solvers, so that they can create and obtain value as a collective.Today's consumer is a more powerful and active image, no longer an abstraction passively waiting to be satisfied.
XNUMX. Brand Marketing Strategy for All Consumers
Today's consumer lifestyles are evolving towards personalization and diversification.On the one hand, people live in various fields of daily life with a strong sense of self and autonomy.People try to show others their charm in a certain aspect through self-expression, hoping to express their unique personality and taste through brand consumption; on the other hand, consumer behavior is also developing towards diversification, towards a changeable and emotional life transforming.
XNUMX. Strategies for building brand-consumer relationships and individualized brand marketing
The strategy of establishing the relationship between brands and consumers must understand the changes of consumers' needs, self and personality, and carry out individualized brand marketing on the basis of establishing a consumer database.Using information from the database based on consumer characteristics to carry out individualized brand marketing can bring benefits that cannot be provided by other methods, and make marketing more successful.
XNUMX. Research on the marketing model preferred by consumers
Research shows that more consumers prefer a marketing model that combines Internet and entertainment, and interesting, experiential, and interactive Internet marketing activities can more impress them and stimulate their desire to buy.
Fourth, strengthen the relationship between brands and consumers
To create value for consumers, it is necessary to strengthen the relationship between brands and consumers. Enterprises should take consumers as the center, and under the guidance of the business philosophy of customer satisfaction and customer loyalty, organically combine personalized marketing and integrated marketing communication strategies to apply practice.In the practice of brand marketing, it is necessary to recognize their life and self-concept; encourage consumers to actively intervene to deepen the brand relationship; segment the market for consumers in order to achieve resonance.