An enduring brand must have a brand story of its own that can be passed down by word of mouth.Therefore, when writing a brand story, if it is only done as a copywriting job, it will appear too thin, and simply making up a story will seem too unbearable to scrutinize. After all, in today's society, it is easy to distinguish between true and false.
Therefore, when writing a brand story, the first step is not to conceive a story that is tortuous, bizarre and unique, or to fabricate a rough and bumpy struggle history full of blood and tears, but to first interpret the brand and gain insight into the brand’s content. Potential consumers, discover the unique value of the brand itself, and then deeply dig this value, and then package it.
A brand story, although it is called a story, is not a story, but more like a concept, a concept that the brand wants to convey to potential consumers.And this concept must be integrated with the core value of the brand and the products that have been implemented, and promote each other.The concept should also be able to build a bridge between the brand and the consumer.Through this brand story, consumers not only understand what the brand is?What is the product?Also find out what kind of spirit and state they can get when they own a product from this brand.
A high-quality brand story depends on the writer's own brand thinking and core insight.These can help brand operators more accurately target the market.Nowadays, most companies are subjective to themselves, and they do not meet the needs of potential consumer groups, so they cannot interact.The meaning of insight is to help us understand the personality and needs of each group, so as to communicate effectively.