Brand scheme planning definition
In the traditional practical sense, the essence of program planning is actually conspiracy, which refers to the careful arrangement and deployment of people in order to exceed a certain purpose.Since the beginning of the “Having People” theme event, there have always been plans and plans, from the mass hunting of primitive humans to the ascension of spaceships in the contemporary world, from the ever-changing arena to the large-scale shopping malls with ever-changing information, from the political and diplomatic relations of countries to In the daily operation of an enterprise, there are always imprints of planning. Planning is a wide range of people's personal behaviors. It is a prominent practice activity method that reflects the development trend of people's logical thinking aspect ratio. It is a way for people to create and update the world. One of the key ways to transform the world.
Program planning, more strictly speaking, is the definition in the development of contemporary society. and development trends.From a contemporary practical point of view, program planning refers to a planner, in order to maintain the overall goal of a certain theme activity, on the premise of fully grasping various information content materials related to its theme activity, according to scientific research. Various methods and countermeasures are carried out to carry out the whole process of carefully designing plans and plans for the conduct of the theme activities.Therefore, program planning is actually a scientific research, a behavioral science that specifically guides people's actual theme activities.As a behavioral science, program planning is widely used in all walks of life in social development, providing specific guidance plans for scientific research themed activities for the theme activities of all walks of life, and improving the actual effect of themed activities.
Brand theme positioning
In order to successfully create and disseminate the brand image of the brand, the brand marketing plan planning carried out in order to successfully maintain this overall goal means that the creation and dissemination of the brand image should be the top priority of scientific research. Under the premise of grasping a lot of information content materials, in accordance with the standards of pertinence, feasibility analysis, purpose, and creativity, for the overall marketing theme activities of the corporate brand to produce a scientific research theme activity standard plan management decision-making The whole process of theme activities.
Liu Yuhan, an authoritative expert in Internet marketing plan planning for the actual combat drill, focuses on Internet brand marketing plan planning, closely focuses on the ease of use of new media, and is committed to the spread of advertising words to achieve results!For many years, it has been on the front line of Internet promotion.For the pharmaceutical industry, decoration design industry, clothing industry, food industry, instant communication products, home furniture industry, storyline, etc., brand marketing plan planning and online publicity often have their own unique ways.Her five-year plan of Zhongqi has assisted many small and medium-sized enterprises to create an excellent Internet brand image on the Internet.
development strategy master plan
Market demand analysis, market environment analysis, audience analysis, brand and function analysis, extraction of distinctive market sales ideas, formulation of artistic and creative countermeasures, overall business process overall planning, capital investment and estimation settings.
Website structure, visual design style, website channel, website layout, website function, keyword scheme planning, website SEO, design scheme and development design.
Overall planning of dissemination content
BrandsEditing of brand image copywriting, product sales definition plan planning, product sales copywriting editing, investment promotion copywriting planning, product user evaluation copywriting editing, information news content planning planning, and various advertising word text planning.
Integrated communication marketing promotion
SEO optimization ranking, blog marketing, Sina Weibo marketing, community forum marketing, professional knowledge marketing, user evaluation marketing, news report promotion soft article marketing, video marketing, vicious event marketing, public relations event planning and other viral infection communication methods.
data monitoring operation
Search engine ranking monitoring, statistical analysis of dissemination data, data analysis of the total number of web page visits, analysis of browsing groups, data analysis of information inquiries, deep data analysis of browsing web pages, and data analysis of popular keyword browsing.