——The brand has not been positioned, or the positioning is not clear, causing accurate customers to go to the competitor's house?
——The brand design has no creativity, does not dig deeply into the emotional needs of consumers, and has no appeal?
——The visual image of the brand is poor, there is no way to attract customers, and customers cannot spontaneously form word-of-mouth communication?
low conversion rate
——The brand culture has no connotation, the marketing communication will get twice the result with half the effort, and there will be no effective conversion?