Brand MarketingThe development of China has both the characteristics of the country and the characteristics of the times.At first we imported from the WestBrandsThe concept of brand marketing and the concept of brand marketing, and the mature environment of the West is inconsistent with the environment where we started. We learn the marketing method of the West, but only from the form and concept. With the development of society and the dividend of the population, our brand marketing has played a certain role. has also yielded considerable returns.
Now facing the environmental changes brought to us by the revival mission and mission of the new era of the country, the fundamental needs of society and the marketing methods have undergone fundamental changes, and the starting point and execution methods of brand and brand marketing have also changed.
traditional brand marketing
The eight traditional brand marketing methods can be regarded as marketing methods, not the internal aspects of the brand. Because we paid too much attention to the external aspects in the past, the phenomenon that bad money drives out good money has existed for a long time, which has affected the changes in the social environment. And the confusion of business owners facing the status quo in this environment.
Content marketing requires you to be able to produce and leverage internal and external valuable content that attracts the active attention of specific audiences.That is, your content needs to be attractive enough for consumers to come to you proactively.
Take advantage of marketing
Taking advantage of the marketing style to attach the product to the well-known hot events with great communication power through creativity, it is easy to get a lot of communication.
Hunger marketing refers to the marketing strategy of commodity suppliers intentionally reducing production in order to control the relationship between supply and demand, create an "illusion" of shortage of supply, maintain product image, and maintain a higher price and profit margin of commodities.
word of mouth marketing
Just ask your own products to be the best, after users and consumers experience it, rely on their word or behavior to promote it.
When netizens see some classic, interesting and relaxing videos, they are always willing to spread it on their own initiative. Through the audience's active and spontaneous dissemination of corporate brand information, the video will spread the corporate information like a virus on the Internet.Enterprises need to have good and valuable video content, and then find some susceptible people or opinion leaders to help spread it.Therefore, the company can make some advertising videos and upload them online to increase word-of-mouth and increase exposure.
Cross-border marketing can be said to be the hottest word in addition to Internet thinking and hunger marketing at this stage.Two seemingly unrelated brands, according to their respective characteristics and advantages, fit in and penetrate each other and complement each other to achieve the effect of 1+1>2.
Dislocation marketing is to avoid the competitive means of convergence, and pursue unique and unique competition concepts and strategies in order to expand its market space.In layman's terms, it is "don't do what others do, only do what others don't do".
Viral marketing is to use the enthusiasm of the public and interpersonal network to make marketing information spread and spread like a virus. Marketing information is quickly copied and spread to tens of thousands and millions of viewers. Copy quickly, spread quickly, and deliver information to a larger audience in a short period of time.
Brand Marketing in the New Era
There are several characteristics of brand marketing in the new era. After the establishment of China Brand Day on May 2017, 5 in China, the importance of national brands has been raised to the national level. The national power is strong and sustainable, and the development and innovation of brands It will be closer to the rigid and deep water area.
Our brand is to provide value to customers, and let customers recognize the value provided by the brand, so as to realize the stickiness of the brand being widely known, word of mouth, deep recognition, and persistence.
The value is reflected in the sophistication of products, the efficiency and friendly experience of process design process optimization, the guarantee of after-sales process, the operation of brand user groups and the care of brand customers.
Chinese culture is extensive and profound, with a long history, and the taste is endless, making people fall in love with it.With the development of my country's cultural undertakings, more cultural activities are carried out, we conform to the general trend of the country and adapt to the innovation of environmental optimization, we need to integrate the brand into cultural factors, because Chinese culture is the commonality of the Chinese people, consensus, and consumer consensus and resonance.
When we create a brand and give a name to the brand, it must have a unique meaning, unless you are not an entrepreneur, but a businessman who makes some money.This unique meaning is our mission, the reason we work hard for it, and the heart lamp of our life without complaint and regret.
Our brand is not only to make the brand stronger, but also because our brand makes the society stronger, the people richer, and your family and my family happier.
We are all a family. Heaven is our father and earth is our mother. The map of China is the map of the motherland. Everyone on the land of China is our relatives. Therefore, as our brand becomes bigger and stronger, we must do The public welfare supports other compatriots who are still suffering. If they are not strong, we are still willing to help each other.
To understanding米国生活Brand founder