Network marketing (On-line Marketing or E-Marketing) is generated with the Internet's entry into commercial applications.Especially after the widespread application of the World Wide Web (www), electronic mail (e-mail), search engines, network media, social media, social software, etc., the value of network marketing becomes more and more obvious.
There are various means of network marketing. Generally speaking, all kinds of marketing activities carried out on the Internet or mobile Internet as the main platform can be called network marketing.To do a good job in network marketing, enterprises should first master the basic strategies of network marketing.Internet marketing is not simply to put online advertisements, but to transmit information through various channels to maintain and build a brand image.In different stages of enterprise development, it should make appropriate choices and adjust the focus according to the current situation of the enterprise itself, and adopt different marketing mixes in order to achieve better marketing effects.
1. Analyze user groups
Before doing any advertising and marketing, enterprises should analyze user groups and user group portraits according to their own service and product advantages, as well as understand users' age, occupation, gender, hobbies, regional distribution and other information.
2. Select relevant media and formulate a marketing plan
According to user characteristics, through network marketing companies or online advertising companies, screen some online media commonly used by this type of customers, and related online advertising resources, and select suitable media.In addition, you can also understand the advertising delivery methods and service contents of relevant media, understand the advertising delivery or service effects from the side, and formulate your own marketing plan and advertising or information delivery plan.
3. Create promotional content
Whether it is hard advertising or soft advertising, the key is whether the content of the advertisement can impress users.Combining its own product advantages and what problems it can help users solve and what problems users care about, create relevant advertising content from the perspective of user needs and psychology.Advertising content should also be formulated according to the characteristics of the target media, to avoid stereotypes.
4. Effect monitoring
Enterprises should avoid long-term strategies when purchasing related marketing resources or services, and leave the opportunity for trial and error to achieve the best balance between cost and effect.Within a certain period of time, the marketing effect can be analyzed and compared, and if the effect fails to meet expectations or deviates too far from expectations, the marketing plan and delivery plan can be readjusted.
5. Do a good job in after-sales and member management
Advertising and marketing will inevitably bring traffic and users. During the marketing period, you should pay attention to collecting user information and feedback, and pay attention to the after-sales of related products. If this is not done well, it may have a negative impact, thereby affecting the marketing effect.Pay attention to user information collection and member management for users who have made transactions, and lay a good foundation for further membership marketing to cultivate super users.
In industrially developed China, product homogeneity is serious, and doing a good job in brand network marketing is the only way for enterprise development today.