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Core Web Vitals as a Google Ranking Factor: What You Need to Know

Core Web Vitals measures page experience signals to ensure an engaging user experience for search users.

But will Core Web Vitals affect your organic search rankings?

Read on to find out if there is any connection between Core Web Vitals and improved Google rankings.

Core-Web-Vitals-page-experience-signal-Core Web Vitals as a Google ranking factor

Disclaimer: Core Network Vital Signs a Ranking Factor

What are core network vital signs?

According to web.dev:

"Core Web Vitals are a subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will surface across all Google tools.

Each Core Web Vitals represents a unique aspect of the user experience, is measurable in the field, and reflects the real experience of key user-centric results.

The three core Web Vital metrics are shown below.

  • Maximum Content Draw (LCP)::The time it takes to load the largest image or text block in the viewport.
  • First Input Delay (FID)::The time it takes for the browser to respond when the user interacts with the page (button click, tap, etc.).
  • Cumulative Layout Offset (CLS):Visual stability is measured to determine if there is a significant shift in content on the screen when elements are loaded.

Evidence for the Core Web Vitals Sign as a Ranking Factor

For 2020, Google Search Central pre-announced the upcoming Page Experience Metrics (Core Web Vitals) ranking signal.

The corresponding blog post states the following:

"Earlier this month, the Chrome team announced Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability to help website owners measure user experience on the web.

Today, we're building on this work and getting an early look at upcoming search ranking changes that include these page experience metrics.We will introduce a new signal that combines Core Web Vitals with our existing page experience signals to provide an overall picture of the quality of the user experience on a web page.

In 2021, Google is hosting a half-hour "ask me anything" session on vital signs on the web.During the AMA, someone asked if page experience was a binary ranking factor.

Philip Walton, Google's engineer in charge of web performance, replied that web vitals are mostly not binary ranking factors.

Google search advocate John Mueller confirmed during the AMA that while online vitals can affect rankings, relevance also plays a role.If site A is faster than site B, but B is more relevant to search user queries, site B will still outpace A.

Mueller also noted that sites that go from "needs improvement" to "good" are likely to see improved rankings.However, a site that is already good and has improved a millisecond or two in speed may not see a ranking change.

In 2021, Google updated the original blog announcement of Core Web Vitals.They confirmed that the page experience rollout will be complete by August 2021.

Core Web Vital as a ranking factor: our verdict

Google has confirmed that, yes, Core Web Vitals is a ranking factor.

Google's web.dev provides excellent advice on how to improve LCP, FID and CLS to improve user experience and rankings.

For a real-world view of web performance metrics across the Internet, visit the HTTP Archive for "…Load various performance metrics over the life cycle of a page, including those used by many modern progressive web applications.

Extended reading:

Content as a Google Ranking Factor: What You Need to Know

Anchor Text as a Google Ranking Factor: Everything You Need to Know

Top 8 Google Ranking Factors - What Really Matters for SEO

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