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Are .edu links a Google search ranking factor?

When building links for SEO, do links from .edu sites help your search rankings better than others?

If there's one Google ranking factor that should be easy to prove or disprove, it's .edu links.


Well, not so much.

Misinformation and theories about what Google search ranking factors might or might not have been around for much longer than they should have been.

Even today, there are plenty of results for companies that sell .edu links and tout their benefits.High quality!Such authority!Build "TrustRank"!

Disclaimer: .edu links as ranking factor

Before we look specifically at .edu links, let's be clear here: there's no question that links are a ranking factor.

It matters who those links come from.

A link is an endorsement of your content;A sign that someone trusts you and thinks you're great.

Therefore, links from high authority sites with strict posting controls must be very valuable.Is it right?

Who has more rigorous publishing practices and authority than leading educational institutions and other academia?

This is the premise of this statement – ​​.edu links are one of the most valuable types of links and are therefore an important ranking factor.

Evidence of .edu links as a ranking factor

You want to believe that .edu links help your site rank higher because it makes sense.

Government and educational institutions often publish a lot of basic information and get a lot of links as a result.They also tend to have high-quality content.

They tend to have good PageRank, you want some.Just a small piece.

Evidence against .edu links as a ranking factor

The thing is, if you just catch up on this, you're about 15 years late.

Back in 2010, Matt Cutts told us, "You don't just look at the number of links to a site;You see how reputable these links are.It doesn't matter if the link is from .gov or .edu - this also applies to Twitter or Facebook.

He continued, "It's not like .edu links automatically carry more weight.

By then, the SEO industry had .edus spam to death.

Today, the only way .edu links are a ranking factor is if they are links.

If you get a link from a .edu site based on the merits of the content, the value of that link is determined by all the same elements as if it were a link from a .com, .gov, or any other site.

You'll benefit from all the positive PR, branding, and thought leadership you need for great content.

Given the variety of expertise, authority, and trustworthiness signals Google has in assessing content quality, the algorithm could easily sniff out poor-quality content, even on .edu sites.

If you do manage to sneak it in somehow, the link will probably be ignored.

.edu Links as Ranking Factors: Our Verdict

A link is a link.Links are a confirmed Google ranking factor.

However, the specific question we're looking at is whether .edu links are stronger than other types of links, or are somehow treated differently for ranking purposes.

The answer to this question is: absolutely not.

Of course, .edu links may be considered (or even ignored entirely) for ranking purposes.But that's because they are links.It has nothing to do with top-level domains (TLDs).

In fact, the only TLDs Google will consider are those country-coded, which has to do with localization.

So if you try to play this game, you will be voiding any value generated for you on a site that actually belongs to that content, because Google will just exclude you.

Bottom line: this one has been confirmed.Google does not use the .edu extension of links as a search ranking signal.

Extended reading:

Are Domain Names a Google Ranking Factor?

Is Direct Traffic a Google Ranking Factor?

Is the deep link ratio a Google ranking factor?

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