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Is Google Search Console a ranking factor?

Does using Google Search Console make a difference in search rankings?Find out if Google Search Console can help you rank higher in the SERPs.

For years, SEO professionals have lived in Google Search Console (formerly Google Webmaster Tools) as if we were building our own Sims world for SEO.

If you've mastered the art of optimizing your website with the help of Google Search Console, chances are you're locked into your website.

But does Google Search Console play a role in Google's ranking factors?Could you directly benefit from connecting your site to Google Search Console?

Disclaimer: Google Search Console as a ranking factor

At some point, I'm sure you've heard the myth that using Google Search Console can improve your rankings.The same goes for other Google products (eg, Google Analytics, Google Ads, Google AdSense).

Evidence of Google Search Console as a ranking factor

Is Google Search Console a ranking factor?

Google Search Console is not a ranking factor.

You can determine this based on past information related to Google Analytics and Google Ads that Google has confirmed and that Google Ads is not a ranking factor.

It's such a blatant negative that no one even talks about it.

The closest I've seen Google to this question is when Google's John Mueller responded to a 2018 Reddit post asking:

"How important is it to run different websites on different search consoles and analytics accounts?"

John's answer: "There is no ranking advantage to using separate accounts.

Google Search Console should be used as a data source to help savvy SEO professionals make data-driven decisions about their SEO strategy.

Do I have to use Google Search Console to see it in the SERPs?

No, you don't need to use Google Search Console to appear in search results.

Google stakes its claim on sand in its support document:

You don't need to sign up for Search Console to be included in Google search results, but Search Console can help you understand and improve the way Google views your site.

Can I use Google Search Console to rank higher?

yes and no.

Just implementing Google Search Console on your site will not automatically push you to the #1 position.But you can use the data in Google Search Console to improve your SEO.

For example, you can use Google Search Console to:

  • Find and fix security issues.
  • Let Google index your site.
  • Gather insights for your content.

I like to think of Google Search Console as a gift from Google to help spot potential problems with my site.

Google Search Console as a ranking signal: our verdict

Google Search Console is generally not related to ranking factors.But now we can officially put to rest the myth of this ranking factor.

It turns out that Google Search Console is not the culprit behind your ranking drop.

This is a great tool to help you understand how Google ranks your website.It gives a vivid picture of how Google sees your website.

Extended reading:

Is using Google Analytics a search ranking factor?

Is the use of Google ads a natural search ranking factor?

Is the use of Google ads a natural search ranking factor?

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