Does Google consider the number of images on a web page in its search ranking algorithm?Learn about SEO issues with images.
Adding images to written content can help add context to readers and keep them engaged for a long time.
This, in turn, can lead to more time on the site, increasing the likelihood of more page views per visit.
Images also have associated SEO benefits, such as being able to get traffic from more surfaces in Google.
But we all know that when it comes to SEO, there can be too many good things.
A few keywords are great, too many are keyword stuffing.Using some structured data is helpful, but going too far can lead to a violation of Google's guidelines.
Are there any SEO risks to using too many images?
This is the claim we will discuss in this chapter as we answer whether the number of images in a piece of content is a Google ranking factor.
Disclaimer: The number of images on a page affects ranking
The number of images in a piece of content is said to affect rankings in a number of ways.
It is claimed that using too many images can negatively impact rankings.This is because images affect page speed, and slower pages tend to rank less than faster pages.
There is another saying that the lack of images in web content can be bad for a site's SEO, or that pages need images in order to rank well.
Do both statements make sense?The evidence is this.
Evidence: Does the number of images on a page affect rankings?
In theory, the number of images on a web page could negatively affect rankings.As the statement implies.
However, this is not a hard and fast rule, and there is no exact threshold for how many images are "too many".
The degree to which images affect search rankings depends on how long it takes for them to load.
Embedding a lot of images with large file sizes can slow down the page, which can negatively impact rankings, page speed is a ranking factor.That's right, page speed is a confirmed ranking factor, albeit a "small" one.
On the other hand, if a website employs technology that allows images to load quickly, it can publish image galleries without issue.
The Search Engine Journal's "Complete Guide to On-Page SEO" has a chapter on images with tips such as leveraging compression or lazy loading to achieve ideal page speed.
Since it has something to do with claiming that images are needed to rank high in Google - which simply doesn't make sense.
For proof, look at the first page of any SERP.It is almost certain that some pages do not have images.Wikipedia is a prime example of a website that has no problem getting high rankings despite not having a single image on many of its pages.
Number of images on a page as a ranking factor: our verdict
There is no evidence that the number of images on a web page, whether too many or too few, is inherently a factor in search rankings.
So don't feel like you need to limit your use of images to rank well.
On the other hand, don't feel obligated to appease Google's algorithms by adding images to all pages.Just like word count, there is no magic number of images that will help you rank better.