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Is RankBrain a ranking factor in Google Search?

RankBrain is a technology that is said to affect the way Google returns search results.But is it a ranking factor?

Without knowing what "RankBrain" means, someone unfamiliar with SEO might assume it refers to the technique Google uses to rank search results.

This assumption isn't far off, but not every component of Google's search algorithm is itself a ranking factor.

In this article, we'll investigate the claims surrounding RankBrain as a ranking factor and make it clear what RankBrain is and how it's used in search results.

Disclaimer: RankBrain is a ranking factor

RankBrain is a technology that is said to affect the way Google returns search results.

Because of its connection to search, RankBrain is often referred to as a ranking factor.

If you're new to SEO, you might hear this and start thinking that RankBrain is another signal that you have to optimize.

but it is not the truth.

The next section describes what RankBrain is designed for, and when Google requires it to assist in answering queries.

Evidence: Is RankBrain a ranking factor?

RankBrain is an artificial intelligence (AI) system launched in 2015 to help Google return results for queries it has never searched before.

This changed a bit between spring 2015 and 2016, when an unannounced update to RankBrain was made to integrate AI into all queries.

The information was disclosed in a Wired article, which noted that Google doesn't yet know how RankBrain improves all queries, butIt doesaffected rankings.

from wired:

"Google has been vague on how to improve search (related to the long tail?Better explain ambiguous request?But Google engineer Jeff Dean said RankBrain was "involved in every query" and affected actual rankings "probably not in every query, but in many queries."

What differentiates RankBrain from other Google algorithms is its ability to learn how to answer more ambiguous queries.

As Google's Gary Illyes explains, it does this by making educated guesses about what users are likely to click on an unprecedented query.

"RankBrain is a PR-sexy machine learning ranking component that uses historical search data to predict what users are most likely to click on for previously unseen queries.

RankBrain allows Google to solve the problems it once encountered with traditional algorithms.

Contrary to popular theories about how RankBrain works, it does not use data collected from users' interactions with web pages.

RankBrain relies more on data collected from user interactions with search results.

Illier further clarified:

"It's a really cool piece of engineering that saves our ass countless times whenever traditional algorithms are like, 'Oh, look at the 'no' in the query string!Let's ignore it! ", but it usually just relies on data from (sometimes) months ago about what's happening on the results page itself, not on the login page.

Simply put, RankBrain is a machine learning system that allows Google's search algorithms to deliver more relevant results.

This is believed to be achieved by improving understanding of ambiguous queries and long-tail keywords..

RankBrain uses data collected from user interactions with search results to predict which pages are likely to be clicked on for entirely new search queries.

Ranking Brains as Ranking Factors: Our Verdict

Google has confirmed that RankBrain is used to rank search results, and it participates in all queries.

In 2016, Andrey Lipattsev, senior strategist for Google search quality at Google, stated that RankBrain is one of the three most important ranking signals (along with content and links).).

RankBrain continues to play a major role in search results today.

RankBrain differs from traditional ranking factors in that there is no obvious way to actively optimize it.

How do you optimize for ambiguous keywords or queries that no one has ever typed into Google before?

The only option is to provide Google with as much information as possible about the page, which should be done anyway if the site owner is creating overall content for the user.

Elis has been asked this question before and answered with a similar view:

"You optimize your content for users, which in turn optimizes your content for RankBrain.This has not changed.

Search Engine Journal VIP Contributor Dave Davies provides more advanced tips for communicating information to Google about different entities on a page in The Complete Guide to the Google RankBrain Algorithm.

Extended reading:

Is physical proximity to searchers a Google ranking factor?

Page Speed ​​as a Google Ranking Factor: What You Need to Know

Is Google's MUM a search ranking factor?

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