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Definition of Marketing Secondary Market

We have often used the concept of the secondary market before. The secondary market defined in this article is a concept that is completely different from the secondary market and another dimension.The secondary market is the analysis and research of the concept of the market and market changes. It is the basis for the judgment and analysis of the size of the hidden space of market competition, the trend of market dynamics, and the re-division of the market by market players, and the ability and methods of occupying the market.The Necessity of Defining the Secondary Market First of all, in the division and definition of the market in marketing, there is no concept of the secondary market at present.Secondly, in the case of serious competition in the same category and homogeneity of products in the market, market competition requires...

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Analysis of the ten-year rise and fall cycle of Double Eleven, please detour if you don’t understand

This year's Double Eleven still has two kinds of voices. The first one probably means that Double Eleven has quieted down, and the second means that Double Eleven has changed. After reading various analysis articles, it is very professional, and the professional is a bit eye-catching. Do not understand, there are different voices, people can not find the consistency.This article never denies the point of view of each platform's analysis, and finds a deeper consistency. If you don't understand, please detour, and if you understand, please criticize and suggest corrections.The ten-year rise and fall of Double Eleven From the Baidu index, Double Eleven has experienced ten years of rise and fall, and there is always a popularity every year, the highest popularity is nearly 18 indices (non-continuous, event-based indices), from the beginning of 2011 …

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Personal income tax | Personal income is subject to 9 exemptions and 33 tax exemptions

Personal income is subject to personal income tax and personal income exempted from personal income tax. According to relevant laws and regulations, in October 2022, it will be sorted as follows: (Content sorting provider: Aiyang Enterprise Consulting Xiaoxiao Beauty Teacher WeChat ID: 10) Personal income tax needs A total of 18000270205 items for the payment of individual tax (9) Wages, salaries, wages, and salaries, refer to wages, salaries, bonuses, year-end salary increases, labor dividends, allowances, subsidies, and employment or employment related to individuals. Other income related to employment.That is to say, the income obtained by an individual, as long as it is related to the employment, receiving...

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How to fill in the 2021 new version of the new version of the R&D expenditure auxiliary account

(XNUMX) For the research and development expenses that enjoy super deduction, an auxiliary account for research and development expenditure is set up according to the project, which is used to collect the research and development expenses that have been accounted for in accordance with the national financial accounting system and fall within the scope of pre-tax super deduction.For a single R&D project involving multiple R&D forms, only one set of auxiliary accounts needs to be established for the R&D project, and there is no need to set up separate auxiliary accounts for different R&D forms.For example, for a R&D project, part of it adopts the form of independent R&D and the other part adopts the form of entrusted R&D. The enterprise does not need to set up two sets of auxiliary accounts for independent R&D and entrusted R&D respectively. …

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The concept of Boston matrix (BCG Matrix)

Boston Matrix (BCG Matrix), also known as market growth rate-relative market share matrix, Boston Consulting Group method, four-quadrant analysis method, product series structure management method, etc.The Boston Matrix was created in 1970 by Bruce Henderson, a famous American management scientist and founder of Boston Consulting Group.Boston Matrix believes that there are two basic factors that generally determine product structure: market gravity and corporate strength.Market gravity includes the sales volume (value) growth rate of the entire market, the strength of competitors, and the level of profits.Chief among them is a composite indicator of market gravity – sales growth rate…

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What are the usual brand marketing strategies?

In short, brand marketing strategy is a marketing strategy with brand output as the core, including the planning of brand spirit concept, brand visual image system planning, brand space image system planning, brand service concept and action program planning, brand communication strategy and Brand channel strategy planning, public relations and event marketing strategy planning, etc.Market segmentation The so-called market segmentation is to divide the market into buying groups with different needs, personalities or behaviors, and adopt separate products or marketing strategies for each buyer group.In the modern age of escalating competition, it is simply impossible for any one business to gain access to the entire market, and…

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What is the 4P marketing theory?

The 4P theory is a marketing theory namely: Product, Price, Place, Promotion.Whichever is the first letter, it means product, price, channel, promotion.Marketing Theory Product From a marketing perspective, a product is anything that can be offered to a market to be used and consumed by people and that satisfies a certain need of people, including tangible products, services, people, organizations, technologies, ideas, or a combination of them .In other words, broadly speaking, it is something or value that the customer gets.Can be understood as a general term for products and services.Price is the price at which a customer buys a product,…

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Government Relations and Government PR

"Government Relations" is a book published by Guangdong People's Publishing House on June 2008, 6. The author is Jin Taijun.This book studies the rights and obligations between the government and these subjects from multiple levels, which is helpful for the government to properly handle various social relations.Government relationship refers to the relationship in which the government interacts and influences its external and internal social relations in the process of exercising administrative power.The study of government relations mainly has two perspectives: one is from the perspective of the content of government management, the government has inescapable responsibilities between economic management, government management, social management, and cultural management; the second is from the perspective of government management objects or…

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What is AB testing

AB testing is to make two (A/B) or more (A/B/n) versions for a Web or App interface or process, and at the same time dimension, let the same (similar) visitor groups (target groups) ) randomly access these versions, collect user experience data and business data of each group, and finally analyze and evaluate the best version, which is officially adopted.The Chinese name is A/B Testing, the foreign name is A/B Testing, and the alias is Group Testing. The English name of Bucket Testing is Split Testing, Bucketing Tests.

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How to sort out the corporate brand strategy?

How should a company develop a brand strategy?Where should the focus be placed in different periods of development?The following will be sorted out: Initial strategic brand marketing Precision brand marketing The most direct purpose of brand marketing is to achieve conversion, so it must be precise and in place, targeting the brand's target customers for marketing.This requires doing a good job in brand positioning, conducting in-depth market research, understanding the preferences of target customers and the channels where target customers are located, and making brand strategies and launching brand marketing accordingly.Establishing brand awareness Establishing brand awareness is something that every company that wants to make a brand must do. This brand awareness needs to be in the brand…

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