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Market research is critical to the success of a marketing campaign

If you were to ask most people the definition of marketing, you would probably be told that marketing is the process of advertising products and services. While advertising is certainly part of marketing, it is not a definition.In fact, the process of marketing a product or service to consumers is only part of the definition.
Marketing, by definition, is the process of creating, communicating, and delivering valuable products for consumers or society.Marketing activities include:
Ads
Social Media
promotional activity
public relationship
Pricing
distribution
and more
The purpose of marketing is to communicate with consumers and deliver information to create value for consumers.Companies decide how to improve their market to consumers by discovering what consumers want and what they want, and then through the products and services they offer.
How to do marketing research
Not all companies do market research before developing a marketing strategy.Some companies, especially small ones, either can't afford the cost, or depend on what works for them, or what they think will work for their competitors.As long as they get what they want, that's fine.
However, market research is critical to the success of a marketing campaign.For new marketing texts that find themselves working for a company or client and using marketing research to develop a marketing strategy, at least understand the basic definitions and purpose and what it usually means.Sometimes clients will summarize their research and then ask you to create a concept around that information.
The purpose of market research is to obtain information from the market or consumers to determine the needs and wants of consumers and consumers.This information is used to develop marketing strategies.
The types of market research conducted by the company are as follows:
focus group.Focus groups are usually conducted in focus group facilities.Moderators run focus groups and ask participants about products.Company managers usually listen, but participants don't see it.
One-on-one interviews are like a focus group, but with one interviewer and one consumer.In the interview, consumers will use the product and then answer how much they like the product, how much they will use the product, how much they will pay, why they need the product, or what information the company wants from consumers.
Telephone surveys are a method to verify information gathered from focus groups or interviews to gather consumer perceptions of a product or service.
test.Through testing, companies can advertise their products or services to smaller markets.The sale of the product or service will determine the success of the test.Using this information, the company can decide whether to bring the product or service to a larger market.

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