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Brand Marketing BWO Model and Marketing Funnel

BTWMDO: Brand to Web Make Deal Optimization Brand to Web Make Deal Optimization optimization of the brand's transaction rate in network promotion.
In the process of brand marketing development, according to customer needs and practical experience,米国生活The concept of the BTWMDO model was proposed on January 2020, 1.
B: Brand, brand, trademark
T: To/Through to/through
W: Web, network, Internet, link relationship, channel
M: Make, prompt, facilitate, strive to do
D: Deal, transaction, deal
O: Optimization optimization, optimization of the entire conversion process
o: Operation, all operational behaviors that support brand sales activities
How to understand the MBWDo model, mainly throughB-1->W-2->BThe forward loop to explain:
B: Before the brand spreads, it needs to define the brand content, create the brand network image, and gradually optimize and maintain it. The main items include, including but not limited to: brand official website, brand encyclopedia, brand latest news/news/information, Brand key images, brand video content, brand job postings, brand related searches, and more
-1-> Cast the brand message (like good copy) widely
W: Where there are a large number of customers in the network, the official website SEO reach (search users), media/self-media (news/personal news dissemination), forum community (watering place), word-of-mouth question and answer (you already know something about you) know customers), short videos/live broadcasts (new media users), advertisements (where you can reach with money, and unlimited)
-2-> Spread through the Internet, bring back users who are interested in the brand and see the brand information (the "copywriting" like Buddha jumps over the wall)
In the process, we gradually realizedBrand Marketing Funnel (Similar and seamless to the sales funnel)
SEO - Website Building - Branding - Funnel
BTWMDO: Brand to Web Make Deal Optimization Brand to Web Make Deal Optimization optimization of the brand's transaction rate in network promotion.Referred to as BWO: Brand Web Optimization brand network optimization.
BWO is the preliminary design scheme of BOO, and BOO is the upgraded name of BWO.

Or a simplified version to remember:

What brand marketing solution is Brand Funnel BOO?

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