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What is the difference between a website construction company and a website optimization company?

Now there are companies specializing in website construction, and there are also companies specializing in website optimization. Both of them are doing various work around the website. They seem to be the same, but there are substantial differences.Enterprises are choosing website construction orWebsite optimizationCompanyWhen choosing, you must first clarify the differences between the two, and then communicate and choose according to your actual needs.

If you want to understand the difference between these two companies, you must first understand the difference between website construction and website optimization. From a conceptual point of view:

The concept of website building and optimization is different

Website building

Refers to the use of markup language (markup language), through a series of design, modeling, and implementation processinformation in electronic formatTransmission over the Internet, eventually in the form of a Graphical User Interface (GUI)viewed by users.simply put,The purpose of web design is to produce websites.Simple information such as text, images (GIF, JPEG, PNG) and tables can be placed on website pages by using markup languages ​​such as HyperDocument Markup Language, Extensible Hypertext Markup Language, etc.And more complex information such as vector graphics, animation, video, audio and other multimedia files need plug-in programs to run, and they also need markup language transplanted in the website.

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Website optimization

Refers toUnderstand the basics of search engine organic ranking mechanismOn top of that, the internal and external adjustment and optimization of the website are carried out to improve the natural ranking of the website’s keywords in search engines,Get more impressions, to attract more target customers to click to visit the website.Website optimization includes whole-site optimization, on-site optimization, and off-site optimization, making the site suitable for search engine retrieval and satisfyingsearch engine rankingIn order to obtain the top ranking of search engines in search engine retrieval, enhance the effect of search engine marketing, and enable website-related keywords to have good rankings.The purpose of website optimization is to make the website easier to be indexed by search engines, improve user experience (UE) and conversion rate and then create value.

I believe that everyone can find the concepts of these two terms by searching on the Internet, but because the language is too verbose, let me briefly say that website construction is a work from scratch.And website optimization is the job of making a website better.However, if the beginning is like making a website with marketing value, then a valuable SEOer must be involved in building the website.

For example, if you are a start-up company and want to have a website of your own business, the first thing you need to do is to create a website, then you need website construction, from page design, to content design, to the creation of various links, This is a creative process.For example, it is like mining a jade mine.And if you already have your own website and just want it to improveranking in search engines, To put it bluntly, it means to be in the front, then what is needed is website optimization, website optimization is more like a process of tempering and experience.The same analogy is the process of grinding and processing rough stones mined from jade mines.

I believe that people who mine jade mines all hope to get a piece of beautiful jade, just like a company building a website must hope it can play a role, then in fact, for any company,Website optimizationare essential.Of course, if you are a start-up business, I believe that if you find a company that combines website construction and website optimization, it will be even more fun.

Extended reading:

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How can SEO vendors improve customer brand value?

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