We doWebsite optimization, if it is like rebirth from a cocoon, it is generally necessary to redesign the website and optimize the entire website. During the optimization process, we need to consider a lot of information. The basic information is as follows:
business keyword research
First, determine the company's long-term, medium-term and short-term goals, separate the effect goals brought by website optimization, and coordinate the implementation of the company's marketing strategy.
1. Mining business keywords, you can use SEM, 5118 and other tools
2. Analyze the keyword list: keyword accuracy analysis, keyword difficulty analysis, keyword matching analysis with the company's business competitiveness
3. Determine the optimization keywords: about 3 core words on the home page and about 2 keywords on the column page
Through keyword mining, analysis, screening and classification, a keyword table is formed according to business accuracy, difficulty, and matching degree, and precise keywords are left, and then classified according to difficulty; [core word 3 + column page word 2 + topic page word 1 + article Long tail words 5]
Determine the site-wide optimization structure, optimization goals, and business goals by returning the keyword list.
SEO implementation plan development
1. Diagnose the website, find out the deficiencies, and gradually improve the problem list from the framework to the details
2. Develop a specific optimization implementation plan and detailed implementation tasks.
In the process of implementing SEO optimization and improvement projects, we need different roles to coordinate in the project, and the role of project management is very important.
Business structure optimization
The business structure is a website business structure organized according to the list of keywords, the attributes of keywords, and the needs of users. The business structure is the basis for optimizing our business through the website. Otherwise, only traffic without conversion means no business structure optimization. situation.
Technical structure optimization
Technology structure optimization is the optimization of technology implementation based on business structure. Technology is generally general, otherwise it cannot be called technology, but business is unique, and the technology structure needs to change with the change of business structure.In general, we need to optimize the technical structure as follows:
1. In-site link structure
Framework: Cooperate with the business structure to carry out the technical structure layout of the website.
Basics: Reduce the depth of links between pages/highlight the hierarchy and structure of important pages/frames, which can usually be achieved through article link list + inner page sidebar design.
2, URL structure normalization
(1) The url is static, using a URL such as /seo-123456.html instead of the dynamic style of ?page=123456
(2) Reduce the url directory hierarchy, which is helpful for spiders to quickly find
(3) The number of url characters is short, as long as it does not exceed the length standard
(4) The url contains keyword pinyin or English words, which is more inclined to the result database and reduces translation
(5) url normalization
3. Website navigation guide optimization
(1) Top navigation
(2) Bottom navigation
(3) Breadcrumb navigation
(4) Inner page related navigation
The above types of navigation must list all the column links, and use the form of text links.
4, tag tag optimization
If we say that column optimization is the vertical structure optimization of the website, tag tags are the horizontal optimization, so that we can weave into the network.
5, keyword tag optimization
If there is a network, there are still loopholes in the network, and the points need to be integrated.
6. 404 pages, avoid web page url bugs, no one reports errors, and bugs need to be discovered and repaired.
7, site map: xml map html map, link search engine spiders and website network structure.
8. Robots.txt is the same as the site map, which can better guide the search engine spider web crawler.
1. Article TD optimization, Title title optimization, Description optimization
2. Main area optimization
(1) Page layout design: On the one hand, it satisfies users, on the other hand, it satisfies search engines, so that technology and business can be linked.
(2) page keyword layout
3. If the similarity of web pages is too high, or the pages composed of tabs are repeated, use Canonical for optimization.
4. Page update mechanism: article link fission
5. Source code optimization
(1) Simplified code
(2) Add alt attribute to the picture
(3) Practical H1 tags in the page
(4) Comply with w3c standard
(6) Use and optimization of Google fonts (distinct treatment at home and abroad)
1. Article title: original + contains long tail words + industry words + brand words
2. Article content: original/pseudo-original + the way of drawing a circle with the center point, extending the diffraction outward
1. Friendship link, equal rights
2. Buy news soft articles to increase external links, good quality is expensive, expensive quality is good
3. Add website navigation and categories
4. When buying external links, normally I can post it myself, how tired I am, it is not enough time cost, let others make money, and the money can be used for me
5. Network Favorites
6. Blog platform, articles, external links, brands, but unfortunately blog is too troublesome to manage, and the platform does not approve much
7. Zhihu/forum/website comments and messages, etc., to increase external links and display opportunities
8. Post on classified information platform and increase article chain
9. B2b platform, increase website inclusion
10. Corporate Yellow Pages websites, too many are not good, especially when the website and brand are not strong, it is easy to overwhelm the guest
11. Small video/short video, adapt to market changes and search changes
Effect monitoring and traffic analysis
1. Non-traffic data monitoring: collection volume + keyword ranking + snapshot + friendly link + external link data
2. Traffic data detection: traffic statistics analysis of search engines
1. Long-tail word strategy, continuous optimization of precise long-tail words, effective long-tail words
2. Linking strategy, gradually adjust the matching of the website to the spiders of the search engine through the internal and external links
3. Content strategy, continuous adjustment and optimization according to the focus of business direction
SEO service package for site-wide optimization of other websites