The Internet is a new channel for online marketing. Many companies and enterprises, regardless of their size, are building websites for enterprises or brands. However, the amount of website information on search engines is terrifying, and the stronger the ability of search engines, the more The more websites are included, the more the website is found if it is to be discovered by visitors, and it is necessary to start from five aspects: traffic, IP, Alexa ranking, brand, and user registration.For websites/brands, how to use the website to make money is their favorite content, followed by website construction, operation, promotion, SEO and other related content.
website optimization content optimization
In the process of website construction, we will come into contact with many things, but we will also design later optimization. When SEO optimization of the website is carried out, an optimization factor will be involved, that is, content optimization, then content optimization will be adopted when content optimization is carried out. strategy, so how to improve the content strategy of the website?
Allow users to click a lot of website pages, read website content, and increase traffic (PV).The more you browse the web, the more traffic you will naturally get.
- Increase the number of articles according to user preferences.Note that articles mentioned here refer to content that users like.
- Enhance the relevance between related articles.For example, recommended articles in the final article page, text links in the text, keyword links, related news at the end of the article, recommended reading, image links, etc.
- Increase the number of pages and operation steps.For example, the operation that can be completed in one step is changed into two steps; the content that can be displayed on one page is changed into two pages.For example, increase the number of article pages, and increase the jump page on the download page.
- entertainment content.For netizens, online entertainment is the ultimate goal, so to increase website stickiness and traffic, appropriate entertainment content is essential.For example, one of the most commonly used tricks for commercial websites: various beauty galleries.
- Other methods.For example, set some automatic functions, such as the automatic page turning function commonly used by many picture stations.
- There is enough content.
- Featured columns, featured content and the construction of columns are very important, which is the key to retaining users.And often distinctive things are easy to generate word-of-mouth effect among users.
- Traffic Alliance.Some common methods used by commercial websites have good results, but they are time-consuming and labor-intensive.
- IP is closely related to PV, and the following is a content strategy for promoting IP.
Website optimization and branding
Ways to build branded content:
Brand high-end content
These include high-end reviews, exclusive authoritative data, and more.Please note that the content stated here is original and not reprinted.
These include high-end crowd interviews, establishment of expert columns, etc.The main idea is to gather high-end people in the industry to their own website, and let them express their opinions and ideas here.
Help users get
If you can't do high-end, you can also take the civilian route.Help users solve problems, gain support from a large number of bottom-level users, and build brands.But going this route requires a lot of patience.
Website Content Branding Strategy
Increase user registrations.To increase the number of user registrations, it is first necessary to figure out under what circumstances users are registering.
- Relying on resources: Most people can't help but be tempted by scarce and hard-to-find resources.
- Provide a sense of belonging: If a forum has a good atmosphere and fun, it can make users find a sense of emotional belonging, and it will also prompt him to sign up.
- Resonate: User opinions in the forum are very unique or poignant and can resonate with users.
- Leveraging the Power of the Great: The charm of idols is infinite.Therefore, each forum must create its own great people to attract influential people among users.
All in all, the main job of website seo optimization is to do content optimization. As long as the content is optimized, it will attract customers and make transactions. Therefore, content optimization is not only general text optimization, but also further descriptions and links.
Today is the annual 3 International Consumer Rights Day. It is recommended that if you want to optimize your website and improve the quality of website content, you should still do a good job in the output of high-quality articles, and take user satisfaction as the quality standard.