If you want to build a website with a lot of traffic and don't want to spend money, thenSearch Engine Optimizationis the best way.You can get traffic on search engines and get better rankings.But what if search engines lower your site's rankings?Here are 6 common SEO minefields to watch out for!
Regardless of the size of the company, as long as it uses some inappropriate SEO techniques on the search engine, it may be punished and affect the search ranking.It might even remove pages from your site entirely from search results.So, be sure to avoid losing search traffic by being penalized.
1. Don’t buy spam connections
Many websites choose to buy a large number of links in order to quickly improve their rankings, which will incur penalties from search engines.
Regardless of how well the link-selling company trumpets the effect of buying a link, don't take that rhetoric lightly.If you want to grow in the long term, you need a little more patience.Some related links can be appropriately made.
Also, don't use spam links.People add links to their website manually or through automated platforms thinking that links are helpful for SEO optimization, which is bound to create a bad user experience.Users don't like these spam links, spam links are flagged by search engines, and sites that use spam are penalized.
2. Keyword stuffing
Keyword stuffing is absolutely not advisable.Keyword stuffing has always been a very effective way to improve rankings in the earliest days, but with the development of search engines, it has been able to identify the stuffing. Now such cheating parties are not only ineffective, they are found and punished sooner or later.Therefore, it is good to write content naturally, and the usage rate of keywords should be kept at about 2-3% as much as possible.
3. The content is shoddy
A website must have content and depth, and the content should not be shoddy, otherwise it will not bring a good user experience.Websites also fail to rank well and even get penalized.
4. Advertising problems
After the traffic of many websites increases, they will start to display unlimited advertisements.When a user clicks in, there are full-screen advertisements and pop-up windows, so do you want others to click in again?
5. The website is hacked
Hacking is a big problem, when a search engine's crawler robot realizes that a site has been hacked, it will alert users that the site has been hacked next to the search results, with a "This site has been hacked" notification , which is a harsher penalty than lowering search rankings.Because even if it appeared on the homepage, no one would dare to click on it.
6. Hidden pages
A less common method, hidden pages are websites and pages that try to trick search engines by showing users a different website using "black hat SEO" techniques, and is done through redirect links.Search engines penalize sites that do this, because search engines want to be able to ensure that users are not redirected to a completely irrelevant site after clicking a link that fails to provide the required information.
To avoid the website being punished, the above minefields must not be touched. Adhering to this long-lasting website is the only way to build a website with large traffic.